Carmelita Sanchez’s distinguished 20+ year career in broadcasting and entertainment includes a string of “firsts”—from first female vice-president of a hip-hop record label (Poetic Groove/Interscope) to first female radio DJ to reach over 10 million listeners (Wake Up Show.) Transitioning to the non-profit sector, she founded “r.e.i.n.a.s.” (realizing every idea needs a start,) to support under-resourced teen girls’ educational pursuits. She has developed youth programming for a number of Brands and Government organizations including, Los Angeles County, Nike, Interscope Records, Adidas, City of Los Angeles, and Gay and Lesbian Center of Los Angeles. Carmelita currently serves as Executive Director of Boyle Heights Arts Conservatory, which trains students through specialized curricula, emphasizing economic and cultural equity, toward careers in the arts and entertainment industries.

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